Jay Blasi Design
A full website redesign for Jay Blasi, golf course architect. The goal was a site where Jay’s thinking comes through as clearly as his courses: the level of detail, the reasoning behind every decision, and the respect he has for the ground he works with.
The centrepiece is a before-and-after slider. Jay had photographed his projects from the same spots before and after construction, so visitors can drag across a single view and see exactly what changed. It shows the work in a way no description can. The redesign started in Figma, where we settled the look first, built on Jay’s own palette and type: the warm cream, the orange accent and the classic serif. Only then did we move into page layouts, shaping each one with Jay and refining the build together before launch.
The website
A walk through blasigolf.com, from Jay’s philosophy on the homepage to the projects and the before-and-after views.
