Alex McKenzie
Founder & Creative Director
I’m a golf photographer and filmmaker, and the founder of McKenzie Creative.
I grew up around the game, and I’ve been a proud member of Cutten Fields for 18 years. I know what a club means to the people who belong to it, and that’s what I set out to capture.
I think like a designer. I care as much about how a photo will sit on a homepage as how it looks on the back of the camera, which is why I build the websites too. When one person sees a project through from the first walk to the final launch, nothing gets lost in a handoff.
Most of my time on a course is spent at first and last light, waiting for the moment a hole shows what it’s really about. The rest goes into the edit, the website, and the conversations that make sure it all sounds like the club.
Every project starts the same way: walking the property and talking to the people who know it best, until I understand what makes it different. Everything else is built on that.
Based in Guelph, Ontario. Working with clubs across North America and Ireland, and available worldwide.